Urban Oasis chose to go with a 100% recycled seed paper for their business cards. It makes sense for them to practice what they preach and have their first impression really speak to what they're all about. When I met with them to set this project in motion, they told me of all of the marketing materials that they have been unhappy with in the past. Glossy postcards and brochures with great photos but without true representation of their image.
Our big design ideas + small batch letterpress approach works for them because they don't have to order multiple thousands of something, the eco-friendly look and feel has more potential to garner new business with their ideal demographic and they're staying inline with their sustainable philosophy, too.